BōnMot
BonMot Natural Icecream / Food & Beverage
The project sought to create a brand that appealed to all consumer segments, not just vegans. The new brand needed to resonate in the U.S. market and connect with consumers in a memorable, fun, and meaningful way.
OBJECTIVES
Dashers, a local vegan ice cream brand in Monterrey, Mexico, aimed to expand its market throughout Mexico and into select U.S. cities. Initially perceived as a niche product for the vegan market, it struggled to achieve the mass appeal needed for its business goals.
CHALLENGE
We embraced a branding strategy centered on storytelling and pop culture-inspired characters to engage children, young adults, and adults alike. The tagline “Good For All” highlighted the product’s health benefits while fostering a fun, positive brand image. Packaging design broke away from industry and vegan product norms to make a bold statement.
STRATEGY AND SOLUTION
The process began with a strategic naming exercise to convey the brand’s international appeal, followed by the creation of engaging characters and attractive packaging. The brand’s physical store design reflected its core values, enhancing the overall brand experience.
IMPLEMENTATION
FEATURED IN
RESULTS
The brand launch achieved tremendous success.
The brand’s social media account experienced triple-digit growth in record time.
Received an invitation to appear on Sony’s Television Shark Tank Latin America.
The exposure led to widespread organic media coverage.
BonMot was positioned as an innovative brand.
Generated significant earned media value.
Won design awards at the Latin American Design Awards.
Gained fans across Mexico and beyond.
“They helped us take a dream made with love to thousands of people in places we never imagined.”
Guillermo García Vidaurri
Founder of BonMot Natural Icecream
External credits: Lagom, Programming / Wolff, Video editing
SERVICES PROVIDED
Brand Concept Development
Branding
Illustration
Packaging Design
Interior Design
Copywriting
The media attention and standout brand design opened retail opportunities across Mexico and in key U.S. cities, expanding from a single local outlet to 70 retail points in just a few months. It also paved the way for new business collaborations and opportunities.
CLIENT IMPACT
Challenging industry standards with visually and creatively engaging brands can yield unexpected and positive results, connecting with people in fun and creative ways.