CHALLENGE
In 2020, with bars worldwide shuttered due to the pandemic, Maverick faced the challenge of differentiating itself while selling take-away cocktails—a common offering in the city. As the most storied cocktail bar in town, replicating Maverick’s in-person experience remotely was particularly daunting.
OBJECTIVES
Maverick aimed to sustain a deep connection with its customers and to enrich the Maverick experience in a novel way, while boosting its take-away cocktail sales.
We launched "I Miss My Bar", a digital platform that recreates the auditory ambiance of a bar. Users can tailor their sound environment with elements like the bartender at work, people chatting, street noise, rain, and a weekly updated playlist curated by various DJs.
STRATEGY AND SOLUTION
FEATURED IN
The goal was to augment the takeaway cocktail experience with a digital solution that allowed people to safely enjoy the Maverick vibe at home. This concept was broadened to represent any bar globally facing similar challenges.
IMPLEMENTATION
RESULTS
Over 30 million social media impressions.
A 1200% increase in take-away cocktail sales.
7 million site visitors.
$10 million in earned global media.
CLIENT IMPACT
Maverick was catapulted into the global spotlight, becoming a symbol of the industry’s resilience and reminding people of the vital role bars play in city culture. The initiative also enhanced its industry connections and exponentially increased its brand value.
Focusing on empathy in solution design not only addresses business needs but can also deeply connect and resonate, often exceeding initial expectations for a local business.
LESSONS LEARNED
"Mediodia showed that creativity can connect on levels we never imagined."
Oscar Leal
Founder of Maverick
External credits: Lagom, Programming / Wolff, Video editing
SERVICES PROVIDED
Creative Strategy
Creative Concept
PR Strategy
Web Design
Audio Production
